Data Traffic Volume Up 55% In A Year!
The Ericsson Interim Mobility Report just announced a stunning 55% Data Traffic Growth between Q4 2015 and Q4 2016. Data traffic grew around 13 percent quarter-on-quarter and 55 percent year-on-year.
The growth in data traffic is being driven by the continued increase in average data volume per user, along with the rise of mobile data subscriptions.
Monthly data traffic per smartphone continues to increase in all regions, even though there are large differences in data consumption patterns between networks, markets and subscriber segments. North America has the highest usage, with 5.1 GB per month per active smartphone expected by the end of this year. This is an increase of almost 40 percent since the end of 2015, and is almost twice as high as the region with the second highest usage, Western Europe, which is set to reach 2.7 GB per month per smartphone by the end of 2016.
The rising mobility costs continue to impact corporations with mobile professionals that travel internationally. Making it an important task to keep costs under control while letting the user perform crucial business tasks on the road.
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